Digital design, done the Pretty Way.
I help VAs and creatives design systems, stories, and businesses that feel like them - functional, flexible, and full of personality.
Every Wednesday and Friday, I share behind-the-scenes stories from life and business - the funny, messy, and unexpectedly Magical moments that teach us something along the way.
From Scruff’s walkies antics to the dodgy phone box down the street, there’s always a story (and a business lesson) waiting to be told - with plenty of giggles and zero jargon.
Join me on the Dotty Side - bring your sense of humour, you’ll need it. 😆
Stories from the Dotty Side
Real stories. Small lessons. A splash of sparkle.
The Pretty Way to build your biz
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Clarity, creativity, confidence
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Planners, systems & Scribbles
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Digital design, done different
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The Pretty Way to build your biz 🌸 Clarity, creativity, confidence 🌸 Planners, systems & Scribbles 🌸 Digital design, done different 🌸
From my studio
A peek behind the dots - where clarity meets colour, and strategy meets sparkle.
Here’s what really happens in my world:
There’s usually a cup of tea (Twinings herbal ones - Peppermint & Spearmint is my favourite, in case you want to know), Scruff on his cushion, and about a dozen ideas wrestling each other for attention.
From this little studio, I help creatives and VAs turn that same whirlwind of ideas into something brilliantly organised - with a system that still feels fun, personal, and entirely yours.
That’s what The DOTTED Path is all about - six simple steps to bring clarity, structure, and sparkle to your business:
Letter
D
O
T
T
E
D
Step
Dream it out loud
Organise your
Tools that work for you
Templates that save time
Express it all
Do it your way
Focus
Anchor your vision + goals
Turn chaos into clarity
Choose aligned platforms + systems
Design your way with ready-to-go resources
Share your story, voice + offers
Reflect, refine and celebrate the progress
It’s business The Pretty Way - creative, colourful, and a little bit cheeky.
Whether you’re planning your next offer, setting up your tech, or simply trying to find your next spark, I’ve got you covered - and probably laughing while we do it.
Doing business The Pretty Way
I believe a well-designed business should make you laugh, spark joy, and pay you well - in that order.
Because honestly, if it’s not fun, why are we doing it?
Learning should be fun
Business lessons hit harder when you snort-laugh halfway through.
We’ll ditch the dull tutorials and keep the colour, curiosity, and “aha!” moments that stick.
🪄 Rule: If it feels like homework, we’re doing it wrong.
Tech with heart
I love tech and I promise it won’t ghost you.
We pick the tools that get you, automate the boring bits, and leave room for tea breaks and dog pats.
💖 Rule: If it adds stress instead of sparkle, it’s out.
Follow the Dots
There’s no single “right” way to run a business - only your way.
The DOTTED Path helps you connect your bright ideas into something that works (and looks cute doing it).
✨ Rule: Progress > perfection. Always.
Real stories, smart ideas, and a little bit of sparkle.
Pull up a chair - this is where I share the lessons, laughter, and occasional chaos of running a creative business The Pretty Way.
From tech tips that won’t melt your brain, to creative systems that work, to the random things Scruff teaches me about business - it’s all here.
New posts every Monday with a round-up in your inbox.
The Dotty Blog
Meet Jo
Creative Mentor. Digital Designer. Dot Connector. Rule Breaker.
Hello beautiful, I’m Jo - and if you’ve ever said, “I know I can do this, I only need to figure out where to start,” - you're in the right place.
I started working at 16, earning £25 a week on a Youth Training Scheme. Fast forward to now, I’ve built a business around laughter, learning, and lovely systems that actually work.
I’m the creator of The DOTTED Path - a playful, practical way to design your business so it feels less like chaos and more like you.
Outside of work, you’ll find me doodling, walking Scruff, or turning life’s little moments into stories that make people smile (and think).
Dotty truths I live by
Because business works better when you enjoy it.
Have fun and follow the dots
Doing something that makes you laugh, spark joy, and pay you well is the whole point.
Business doesn’t need to be serious to be successful - it works best when it feels like you.
Learning should stick (and giggle)
If it isn’t memorable, it isn’t working.
Simple and joyful equals sustainable.
After all, no one ever got inspired by a boring PowerPoint.
Tech isn’t scary – it’s your sidekick
Tools are meant to help, not haunt.
Choosing platforms that feel friendly (and maybe even a little fun) makes your business run smoother while you enjoy that well-earned cuppa.
There’s room for everyone at the table
Competition is overrated; collaboration is where the real Magic lives.
Cheer others on and share the spotlight - the world always needs more creative kindness.
Kindness and integrity always
Business doesn’t need to be ruthless to be real.
Curveballs will happen; meeting them with empathy, grace, and a grin is what truly sets us apart.
No boobs. Big ideas.
Life threw me a plot twist; I threw back a purpose.
My focus isn’t on hustle - it’s on creating, connecting, and showing up for what matters (prosthetics optional).
Progress over perfection
Messy action still counts as Magic.
Start where you are and figure it out as you go.
Future You will absolutely high-five you for it.
Do you need help?
If you can’t find something, drop me an email or shoot me a DM - I’ll point you in the right direction.